Amore Pacific Opens Outdoor Public Exhibition on Jeju

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Amorepacific is holding an outdoor public exhibition on Jeju Island until October 14, featuring natural aspects of Jeju, like its volcanic topography.

Titled “apmap 2018 Jeju — volcanic island,” the exhibition is part of the company’s “amorepacific museum of an art project (apmap),” which portrays the natural vitality of Jeju through contemporary artworks.

A total of 15 young artists and architects have participated in the exhibition, displaying artworks ranging from sculptures to media art inside the Osulloc Tea Museum on Jeju and outside in the museum’s garden.

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Participating artists and art pieces include Lee Yong-Ju and his work titled “Foldable House,” ADHD’s “Ply” and Hong Buhm’s “Veiled Grains and Layers.”

Lee’s “Foldable House” was inspired by the Jusangjeolli cliff, and “Ply” was inspired by lava, while “Veiled Grains and Layers” was inspired by the forests Saryeoni and Gotjawal.

The company said the exhibition would help visitors understand Jeju’s scenery in a new way and presents a special experience of art in one’s routine life.

Through art, visitors will rediscover Jeju’s picturesque landscape and scenery as depicted in the artists’ figurative language, and find moments of contemplation and rest, it added.

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(Retail Asia)

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